● Task Writing an advertisement
That is why we are considering designing a new package our chocolate bar as well. （P13）这也是我们考虑重新包装巧克力块的原因。
consider
1. vi. & vt. (POSSIBILITY) to spend time thinking about a possibility or making a decision:
Don't make any decisions before you've considered the matter.
[+ question word] Have you considered what you'll do if you don't get the job?
[+ ing form of verb] We're considering selling the house.
She's being considered for the job.
I'd like some time to consider before I make a decision.
2. vt. (CARE ABOUT) to care about or respect other people or their feelings and wishes:
Have you considered your mother and how she's going to feel about you leaving?
She never considers anyone but herself - she's totally selfish!
3. vt. [often + object + (to be) + noun or adjective] (OPINION) to believe someone or sth. to be, or think of them as:
He is currently considered (to be) the best British athlete.
We don't consider her suitable for the job.
[passive + object + to infinitive] It is considered bad manners in some cultures to speak with your mouth full of food.
I consider myself lucky that I only hurt my arm in the accident.
Do you consider him a friend of yours?
[+ (that)] She considers (that) she has done enough to help already.
It is generally considered unwise to give a child whatever he or she wants.
4. vt. (SUBJECT/FACT) to give attention to a particular subject or fact when judging sth. else:
You've got to consider the time element when planning the whole project.
[+ question word] If you consider how long he's been learning the piano, he's not very good.
consideration
1. n. [U] when you think about sth. carefully:
After some consideration, we've decided to sell the house.
The whole matter needs (to be given) careful consideration.
2. n. [U] when you are kind to people or think about their feelings:
You've got no consideration for others!
Could you turn your music down and show a little consideration for the neighbours!
We didn't publish the details, out of consideration for the victim's family.
3. n. [C or U]
It may be fairly cheap to buy, but you've got to take into consideration the money you'll spend on repairs.
Comfort/Safety is an important consideration.
considerate
adj. kind and helpful:
It wasn't very considerate of you to drink all the milk.
NOTE: The opposite is inconsiderate.
considering
prep., conj., adv. used to mention a particular condition or fact about sth., usually a disadvantageous one:
Considering the weather, we got here quite quickly.
She did well to find the way, considering she'd only been there once before.
高考链接
Charles Babbage is generally considered _____ the first computer. （1993NET）
A. to invent B. inventing
C. to have invented D. having invented
Now that she is out of a job, Lucy _____ going back to school, but she hasn’t decided yet. （2004北京）
A. had considered B. has been considering
C. considered D. is going to consider
答案：C. consider sb. to have done sth.认为某人做了什么。
B
● Project Developing an ad campaign
1. In order to determine your audience, you’ll need to do a little research and analysis in advance. （P18）
determine (DECIDE)
vt. [often passive] to control or influence sth. directly, or to decide what will happen:
The number of staff we can take on will be determined by how much money we're allowed to spend.
Your health is determined in part by what you eat.
Eye colour is genetically determined.
[+ question word] FORAL A pitch inspection will determine whether or not the match will be played.
People should be allowed to determine their own future.
The size of your feet determines the size of your shoes.
determination
n. [U] FORAL the process of controlling, influencing or deciding sth.:
The determination of policy is not your business - your job is to implement it.
determined
adj. wanting to do sth. very much and not letting anyone or any difficulties stop you:
[+ to infinitive] I'm determined to get this piece of work finished today.
She's sure to get the job she wants - she's a very determined person.
2.It’s important to always try to appeal to the audience in order to get them tp react in a certain way . （P18）
appeal
1. vi. [not continuous] (ATTRACT) to interest or attract someone:
I've haven't been skiing - it's never really appealed.
It's a programme designed to appeal mainly to 16 to 25 year-olds.
I think what appeals to me about his painting is the colours he uses.
This music is too old-fashioned to appeal to people any longer.
2. vi. (REQUEST) to make a serious or formal request, especially to the public, for money or help:
They're appealing for clothes and blankets to send to the devastated region.
The police are appealing to the public for any information about the missing girl.
I tried to appeal to (= ask for support based on) his sense of loyalty, stressing how good the company had been to him.
[+ to infinitive] Church leaders have appealed to the government to halt the war.
appealing
adj. 1. attractive or interesting:
The idea of not having to get up early every morning is rather appealing (to me).
He had a nice smile and an appealing personality.
NOTE: The opposite is unappealing.
2. describes someone's expression or way of speaking when it makes you want to help or protect them:
a little dog with appealing big brown eyes


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