Japanese anime film Your Name has already been a huge success in its own country. And now it has become the country’s most successful film yet at the Chinese box office.日本动漫电影《你的名字》早先就在日本就取得了十分可观的成绩。现在它成了中国票房史上最为成功的日本电影。Despite the lack of big-name Hollywood stars or expensive stunts, it has taken nearly $78m since its debut in early December.尽管没有大牌的好莱坞明星，也没有要价昂贵的特技演员，但是自12月份初面世以来它就已经揽金近7800万美元。So why is it doing so well? The BBC’s Ashleigh Nghiem takes a look.那么为何《你的名字》会取得这么好的成绩呢？英国广播公司阿什莉?严对此进行了观察。It’s appealing to Chinese looking for escapism它吸引了逃避现实的中国人Written and directed by 43-year-old Makoto Shinkai, Your Name is a love story about two teenagers who swap bodies.由43岁的新海诚创作和导演的《你的名字》，讲述了两个互换身体的青少年之间的爱情故事。The dreamy drama involving young star-crossed lovers has captured the imagination of Chinese audiences.这部涉及了两个不幸年轻恋人的梦幻影片捕捉了中国观众的想象力。For evidence, look no further than the reviews on the Chinese film rating site, maoyan.com - where reviews have averaged 9.3 out of 10.只需稍微看一下中国电影评级网站maoyan.com上的评论便可知晓??《你的名字》平均得分为9.3，总分为10。"The film was beautiful beyond words and every shot was like a painting," one cinema goer Taylor wrote.“这步电影简直太美了，每一个镜头都像是一副画卷。”电影观看者Taylor评论道。But it is perhaps the element of fantasy that appeals to young Chinese looking for a little escapism.但是，可能正是剧中的幻想元素吸引了逃避现实的中国年轻人。"Watching this film made me miss the springtime of my youth and that really touched me," said one fan.“观看这部影片使我怀念自己的童年，真的太令我感动了。”一位粉丝说道。Timing is everything来得及时Film experts believe Your Name has struck a chord with young Chinese at just the right time.电影专家们认为，《你的名字》在正确的时候，拨动了中国年轻人的心弦。"It’s a love story targeted at the demographic with the most amount of disposable income, the so-called ’Post 90s’ generation which has been driving the box office boom," said Jonathan Papish, film industry analyst for China Film Insider.“这部爱情故事的目标观众是持有最多可支配收入的群体，也就是所谓的‘90后’一代，他们使得这部电影的票房一路飙升。”中国底片电影产业分析人士Jonathan Papish表示。"It also fits well with the ACGN (Anime, Comic, Game, Novel) youth subculture that is growing in popularity in China," Mr Papish added.“《你的名字》也符合在中国越来越盛行的二次元（动漫、喜剧、游戏和小说）年轻人亚文化。”Papish先生补充道。With 200 million young consumers, the youth entertainment market is expanding fast. According to the Chinese investment bank CITIC securities, the market is set to double to 500bn yuan within a few years.凭借2亿年轻消费者，青年娱乐市场正在快速发展。根据中国投资银行中国国际信托投资公司，该市场在未来几年必定会翻一番，达5000亿元。
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